Marketing is the process of developing, promoting and distributing products to satisfy customers’ wants
and needs. Marketing helps connect businesses to their customers. Marketing encompasses topics
such as: the U.S. economy and its role in global marketing, e‐commerce, consumerism, product
development, pricing, business competition, advertising, public relations, promotion and careers.
Students acquire a strong foundation on how businesses use effective marketing strategies in the
business world. Even if you do not choose a career in marketing, an understanding of the subject matter
will be very useful in your future no matter what job you hold.